Branding
Branding, Web Browsers, Media Players
Branding
Brand: n. A trademark or distinctive name identifying a product
or a manufacturer.
Is branding your company's identity and ethics simply a marketing
ploy? Or are you in the business of making customers for life?
It's easy to gain additional clients using clever gimmicks and advertising
copy. The trick is in making your company, products and services
the first solution or thought of your existing clients, when ever
the opportunely arises.
Nike, Marlboro, and Coca-Cola have all successfully branded their
merchandise. Consumers do not have to be sitting in front of the
product in order to know what it looks like, or even what it is.
The logos and identity of these products and their manufacturers
have been so well branded into the consumer, that it is natural
for them to associate each product with a daily activity, or a specific
memory.
Companies spend millions of dollars each year on this one aspect
of marketing. Often times new products are created for the sole
purpose of generating interest, and eventually additional revenue,
for the company or another established product.
Internetbias would like to present a branding solution for the
medium to large scale business, without a million dollar price tag.
Have Internetbias put your corporate identity and logo structure
in some of the Internet and web based tools most widely used today.
(Top)
Web Browsers
  Netscape
Navigator 7 and Microsoft's Internet Explorer 6. These tools are
already well established in the Internet community, in fact they
are the defacto standards for displaying web content. Replace the
existing Microsoft and Netscape branding efforts with your own.
Both of these tools can be customized to include your company imaging.
Add your company name and tag line to the top of the browser. Include
your favorite, professional, or personal links. Replace the standard
and default functions, with elements of your own design.
Contact Internetbias to find out how
to integrate you corporate image into a Web Browser today. (Top)
Media Players
  Real
Networks Media Player, and Microsoft Windows Media Player. The Real
Networks Media Player comes distributed with the Netscape Browser,
and is also a downloadable program from the Real Networks website.
Windows Media Player comes packaged with all of the Microsoft Windows
operating systems, and is available for independent download from
the Microsoft website.
Both Media Players have options for displaying 'skins' - a function
which allows a new theme oriented user interface. Users can design
and distribute their own skins, or download pre-existing skins from
independent sites on the Internet.
Using these two media tools to brand your corporate identity is
a high profile option. Users choose new skins on a frequent basis.
Skins have been created in the past to promote movies, music videos
and artists, television shows, and clubs. Some of the companies
that have done extremely well with Media Player skinning are TDK,
Sony Pictures, and Microsoft.
Contact Internetbias to find out how
to integrate you corporate image into a Media Player today.(Top)
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